Gazimoff from Mana Obscura posted a link to this announcement that NZXT will be offering their new Phantom Big Tower in hot pink for “the ladies.” Gaz asked if this is what female gamers really wanted, and being a bit of a smart-ass, I responded that I didn’t think it would match my color scheme. To really answer that question, I needed a bit more than the 140 characters that twitter allows!
My gut reaction is one of disbelief. I’ve been gaming for about 25 years. I’ve been on a PC for close to 20. I don’t remember ever having a case that wasn’t black. It’s not like I even ever see my case, as it is locked away in a little box of doom with a fan.
*News Flash* I’m in your video games killing your internet dragons! I don’t need a frilly pink case to entice me to buy your product. I’m more interested in substance than flash. To me, this “news” seemed like a belated realization on the part of the manufacturer that there is a female gaming market, and oh by the way, we’d like your business so we’re going to distract you glitter and rainbows!
On the other hand, maybe I’m just being a snot. After all, I’m older and I seriously doubt I fit into the hot flaming pink demographic market. This is probably meant for younger women, of which I’m not. Maybe they’re really not clueless, but are really trying to make an effort to diversify their product line in order to be inclusive of their entire market base.
Being cynical, I doubt it, but it’s possible. While I only wear pink to save the boobs (you did know October was Breast Cancer Awareness month, didn’t you!?), not store my data I really can’t see the allure of this particular product.
What do you think? Is this an effort on the part of the manufacturer to be inclusive of those female gamers, or are they really just clueless twits?